Madeira Classic Rayon 1240 - Charcoal
Madeira 1240 is the Classic Rayon cone for Charcoal. Below: every spec you'd want to look up plus the cross-brand equivalents in case Madeira isn't what you stock.
Closest Pantone match
The nearest Pantone Coated swatch to Madeira 1240, ranked by perceptual color distance (CIEDE2000). The lower the ΔE, the closer the match.
Cross-brand alternatives
If your shop stocks a different brand, here are the closest equivalents to Madeira 1240 - ranked by perceptual color distance (CIEDE2000). Anything under ΔE 2 is visually indistinguishable; under ΔE 5 is acceptable for most production work.
| Swatch | Brand | Code | Name | HEX | ΔE |
|---|---|---|---|---|---|
| Madeira Classic Rayon | 1287 | Metal | #6B6869 |
3.33 | |
| Robison-Anton Rayon | 2729 | Mineral | #686663 |
4.44 | |
| Robison-Anton Rayon | 2217 | Twilight | #686663 |
4.44 | |
| Coats Sylko | B9342 | Dark Grey | #7D7374 |
4.50 | |
| Madeira Classic Rayon | 1228 | Vertiver Green | #6D6258 |
5.12 | |
| Coats Sylko | B9608 | Dark Grey | #777476 |
5.23 | |
| Madeira Polyneon 40 | 1929 | Best Brown | #695B53 |
6.16 | |
| Madeira Polyneon 40 | 1936 | Dark Grey | #7D6F62 |
6.19 | |
| Isacord 40 | 1874 | Pewter | #827263 |
7.61 | |
| Floriani PolyEmbroidery | 452 | Taupe | #89716A |
7.74 | |
| Isacord 40 | 1565 | Espresso | #66594C |
8.28 | |
| Floriani PolyEmbroidery | 487 | Gun Metal Gray | #555553 |
9.51 |
How to use Madeira 1240
Madeira 1240 (Charcoal) is one of Madeira's production embroidery threads in the Classic Rayon line. Use it for fills, satin stitching, and outline work on any standard fabric. Match against the customer's brand standards before committing to production - the cross-brand alternatives above let you sub a closely-equivalent color from whichever line your shop has loaded.
If you're spec'ing a new logo, start by matching PMS 410 C in the customer's brand standards, then pick whichever brand line your machines run. The cross-brand table above is the lookup you'd do at the digitizing stage.
Try the full Thread Color Matcher to convert any PMS, hex, or image color into thread matches across all 5 brands at once.
Frequently asked
What hex code is Madeira 1240?
Madeira Classic Rayon 1240 (Charcoal) is hex #726967, RGB 114/105/103.
What PMS color is closest to Madeira 1240?
The nearest Pantone Coated match is PMS 410 C (#746661), with a perceptual color distance of ΔE 2.7 from Madeira 1240. Lower ΔE means closer match - under 2 is visually indistinguishable, under 5 is acceptable for production.
What's the closest equivalent to Madeira 1240 in Madeira?
Madeira Classic Rayon 1287 (Metal) is the closest cross-brand match to Madeira 1240, with a perceptual color distance of ΔE 3.33.
Is Madeira 1240 good for production embroidery?
Yes. Madeira Classic Rayon is one of the major production embroidery thread lines used by promotional products distributors and embroiderers worldwide. Match against the customer's brand standards before committing to a job - the cross-brand alternatives above let you sub a closely-equivalent color from whichever line your shop has loaded.
Where can I match other PMS colors to Madeira threads?
Use the free Thread Color Matcher at /tools/thread-match - it converts any PMS code, hex, RGB, or color from an uploaded image into the closest thread across Madeira, Isacord, Robison-Anton, Coats, and Floriani. No account required.
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