Color values
#0073D1
0, 115, 209
100, 45, 0, 18
207, 100%, 41%
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How to use PMS 301 C in production
This is a Pantone Coated reference - mix the spec'd ink to PMS 301 for any production method that uses pre-mixed spot color (screen print on apparel, embroidery thread match, pad print, foil stamping, packaging spot color). For four-color process printing (CMYK on coated paper, brochures, business cards, full-color UV print on hard-goods), the conversion above is the closest CMYK approximation - confirm the proof against an official PANTONE Color Bridge Coated guide before approving production.
Color characteristics
- Family: Blue
- Brightness: mid-tone (HSL lightness 41%)
- Saturation: vivid (HSL saturation 100%)
- Print contrast: reads well on most substrates with standard underbase
Closest neighboring Pantone Coated colors
The eight nearest PMS Coated colors by RGB distance. If a printer can't get an exact match on PMS 301, these are the closest fallbacks.
Frequently asked
What is the HEX code for PMS 301?
The HEX equivalent of Pantone 301 C is #0073D1. This is an informational approximation - on a calibrated screen this HEX will look close to PMS 301, but ink-on-substrate can vary.
What is the RGB code for PMS 301?
The RGB equivalent is 0, 115, 209.
What is the CMYK code for PMS 301?
The CMYK equivalent is 100, 45, 0, 18. Use this for four-color process printing on coated paper.
Can I print PMS 301 as a CMYK build?
You can, but the four-color process can only approximate a Pantone spot color. Roughly 30% of the Pantone solid library does not convert cleanly to CMYK. For brand-critical work, screen print or pad print the spot ink directly; for collateral on coated paper, the CMYK above is the closest equivalent.
What is the difference between PMS 301 C and PMS 301 U?
The "C" suffix means coated (ink on glossy paper); "U" means uncoated (ink on matte paper). The same Pantone number can look meaningfully different across the two because uncoated paper absorbs more ink. Confirm with your printer which guide they are matching to.
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