Color values
#1A6EFF
26, 110, 255
90, 57, 0, 0
218, 100%, 55%
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How to use PMS 660 C in production
This is a Pantone Coated reference - mix the spec'd ink to PMS 660 for any production method that uses pre-mixed spot color (screen print on apparel, embroidery thread match, pad print, foil stamping, packaging spot color). For four-color process printing (CMYK on coated paper, brochures, business cards, full-color UV print on hard-goods), the conversion above is the closest CMYK approximation - confirm the proof against an official PANTONE Color Bridge Coated guide before approving production.
Known brand uses
Brands that have historically specified or are commonly associated with PMS 660:
- Best Buy
This list is informational only. Brands change their official color spec over time and may have rebranded; verify with the brand's current official standards before using their color.
Color characteristics
- Family: Blue
- Brightness: medium-light (HSL lightness 55%)
- Saturation: vivid (HSL saturation 100%)
- Print contrast: reads well on most substrates with standard underbase
Closest neighboring Pantone Coated colors
The eight nearest PMS Coated colors by RGB distance. If a printer can't get an exact match on PMS 660, these are the closest fallbacks.
Frequently asked
What is the HEX code for PMS 660?
The HEX equivalent of Pantone 660 C is #1A6EFF. This is an informational approximation - on a calibrated screen this HEX will look close to PMS 660, but ink-on-substrate can vary.
What is the RGB code for PMS 660?
The RGB equivalent is 26, 110, 255.
What is the CMYK code for PMS 660?
The CMYK equivalent is 90, 57, 0, 0. Use this for four-color process printing on coated paper.
Can I print PMS 660 as a CMYK build?
You can, but the four-color process can only approximate a Pantone spot color. Roughly 30% of the Pantone solid library does not convert cleanly to CMYK. For brand-critical work, screen print or pad print the spot ink directly; for collateral on coated paper, the CMYK above is the closest equivalent.
What is the difference between PMS 660 C and PMS 660 U?
The "C" suffix means coated (ink on glossy paper); "U" means uncoated (ink on matte paper). The same Pantone number can look meaningfully different across the two because uncoated paper absorbs more ink. Confirm with your printer which guide they are matching to.
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