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Industry playbooks

Promotional products for home services companies

A home services company - HVAC, plumbing, roofing, electrical, landscaping, pest control - lives on referrals and Google reviews. Every job is a marketing opportunity. The merchandise that works is the leave-behind that reminds the customer to call again, the field-crew uniforms that look professional in the driveway, and the review-request handout that turns a happy customer into a 5-star review.

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What home services companies actually order

Field-crew uniforms: embroidered polos, work shirts, fleece jackets, branded hats, custom hi-vis vests. Annual orders sized to the crew, plus refresh for new hires.

Vehicle decals and magnets: custom truck wraps, magnetic door decals for personal vehicles used on jobs.

Leave-behind items: branded magnets with the phone number, fridge magnets with maintenance schedules, custom calendars.

Customer thank-you items: branded cookies or treats handed out at job completion, gift cards with the company name, follow-up cards.

Review-request handouts: a custom card with QR code that links to the Google review page. The single highest-ROI piece a home services company can buy.

The math on a typical account

A 10-truck HVAC company orders $5K-$15K of merchandise a year. Polos for the crew, vehicle decals at refresh, leave-behind magnets in the thousands, review-request cards in the tens of thousands. The unit cost is low; the volume is steady.

How to set the account up

The owner is the buyer at small companies; the marketing director or operations manager at bigger groups. Build a portal scoped to the items they reorder and surface a one-click reorder for the magnets and review cards. Card-on-file is standard for small companies; net-30 for the bigger groups.

Home services companies reorder the same items in volume forever. Lock the uniform SKU, get the review-request card right, and the company becomes a steady-volume account for years.

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Last reviewed 2026-04-27. Spot something inaccurate or out of date? Email hello@decade.promo and we will update it.