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Distributor workflow

The delivery survey that closes the quality loop

Most quality problems on a promo order surface days after delivery. The customer opens the box, finds the imprint slightly off, and either calls (rare) or quietly stops ordering (common). A two-question survey three days after delivery catches the issue while you can still do something about it.

The two questions

How was the product? (one to five stars). How was the imprint or decoration? (one to five stars). Optional comment field. That is the whole survey. Three taps on a phone, ten seconds total. Response rates run 30 to 50% in our data, which is unusually high for a B2B post-purchase survey.

What you do with the answers

Per-supplier rolling averages. Per-product averages. Per-decoration-vendor averages if you split decoration out. A 4.0+ supplier deserves more orders. A 3.0 supplier deserves a phone call. A 2.0 supplier might be a permanent ban.

Per-customer averages, too. A customer who keeps rating you 5/5 across product and imprint is a candidate for a referral ask. A customer trending down is a candidate for an account-management call.

When a survey response triggers internal action

Any survey that scores 3 or below across product or imprint fires a notification to the sales rep. They reach out within 24 hours, often turn the situation around, and sometimes save the account. The customer who would have silently churned now has a story about how you took the call seriously.

A post-delivery survey is the cheapest reorder marketing you can run. Two questions, three days after delivery, and the data tells you who to keep and who to replace.

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Last reviewed 2026-04-27. Spot something inaccurate or out of date? Email hello@decade.promo and we will update it.