Promotional products for craft breweries
A craft brewery is a retail customer that happens to need promo. The taproom merch wall is a real revenue line, often 10-15% of total sales for a small brewery. The orders come in patterns: a tee design every quarter, glassware for festival season, hats year-round, stickers as the constant. Get the blanks and the pricing right and you become the brewery's entire merch operation.
The blanks the brewery scene actually uses
Tees: Bella+Canvas 3001 in heather and earth tones, Next Level 6210 for fitted, Comfort Colors 1717 for the vintage-pigment look that brewery customers love. Hats: Richardson 112 trucker is the genre standard - skip the structured 6-panel cap. Hoodies: Independent Trading SS4500. Glassware: 16oz pint, willi-becher, snifter, and shaker pint - real glassware, not branded plastic.
Koozies: foam slap-style, neoprene, and the new molded silicone ones. Stickers: die-cut vinyl, weather-resistant, in the 3-4 inch size that fits on a Yeti.
The pricing math the brewery thinks about
Breweries retail tees at $25-30 and need a wholesale price under $10 to make the math work. That puts your wholesale to them at $7-9 with screen print included. They retail glassware at $8-12 and need wholesale at $3-4. Build the relationship around hitting these numbers consistently, not on chasing margin per piece. Volume is where this account pays.
Consignment vs purchase
Some breweries buy outright. Some want consignment - they pay you when the merch sells, not when it ships. Consignment works only if you trust the brewery to pay and the volume is high enough to be worth the cash-flow drag. Many distributors split the difference: first order is a cash purchase, repeat orders move to a 50% deposit and 50% on delivery.
What we built differently in DECADE.promo
Unlimited AI on the GOAT plan
AI mockups, Product Capture (browser-extension AI scraping of supplier sites), AI vectorization, and AI image upscale - all unlimited on one flat-price tier. No credit metering, no per-feature add-ons.
AI Product Capture extension
Browse any supplier website - SAGE, Hit Promo, Koozie Group, anywhere - click the browser extension, and our AI reads the page. SKUs, pricing tiers, setup fees, colors, lead times, and images are extracted in seconds and import directly to your products catalog.
Tightly integrated with SAGE
Bring your own SAGE Connect subscription. Search, adopt products, and pull pricing tiers without leaving DECADE.promo. Sales decks, quotes, and POs reuse the SAGE data automatically.
Transparent pricing
Free tier for solo distributors, flat per-distributor pricing for teams, and no per-seat tax. Customers always free. Suppliers always free.
One platform. Two free accounts. One public layer for everyone else.
The tool you’re using is one feature in a much bigger app. Here’s the rest, by which side of the order you’re on.
- Every public tool on this site
- 5 conversions a day per IP
- One file at a time
- Output dropped after the request
- No account, no nag
- Every public tool, no rate limit
- Batch 10 files at once
- 30-day download history
- AI vectorization (the $50-redraw replacement)
- AI mockup generator, white-label proofs
- SAGE catalog, 1M+ products
- Quotes, POs, invoices, projects
- Storefront under your brand
- Blind-ship POs to suppliers
- Saved thread palettes per customer
- Email automation for every status
- Every public tool, no rate limit
- Every order in one place
- Approve proofs without email tag
- Two-click reorder
- Saved shipping + tax-exempt files
- Real-time status pings
- See and pay invoices online
- Message your distributor inside the app
- Always free. No card.
See it in your workflow
Free tier, no credit card, no contract. Start with one project and decide from there.